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STUDIO ON MARKET: WHERE WILMINGTON GOES FOR ITS CLOSE-UP


CURRENT SITUATION

Photo shoot with the mayor at Studio on Market, 219 N. Market St.

Early afternoon, Sept. 15, 2017

When New Market Wilm photogs Joe del Tufo and Jim Coarse need the perfect place to capture a photo on Market, they call Jeff Herbert – and then they tell us that we should be writing more stories about Jeff’s Studio on Market. A few weeks ago, during Joe’s photo shoot with Mayor Mike Purzycki, Jeff got a shot of our Joe in action… and then we chatted with Jeff about Market’s premier for-rent photo studio.

“I always say the block between Second and Third streets on Market is the best block in town. It has an atmosphere that I think is terrific.”

“In the back, we’re a traditional portrait studio. In the front, there’s a lounge area that often serves as a makeup and hair area. We have a large table with a big mirror and often have two or three stylists working at the same time. We also rent it out for events. For the last three years we have participated in the Ladybug Festival and had music acts in the studio and it gets packed with people.”

“There are a lot of creative people between the schools that are here. Delaware Tech and DCAD, for example. There are just a lot of creatives in the area. When we participate in the Art Loop, I'm amazed at the number of people who are either working or aspiring artists in the community.”

“Being close to the train station is extremely convenient. We get models and stylists, as well as photographers, from Philadelphia and sometimes New York and up from Baltimore.”

“For the past three years, we've had a relationship with the University of Delaware and their Synergy Fashion Group. They wanted to document and photograph their year-end projects. About 25 to 30 senior students brought in models and stylists and all the clothing they designed. I’ll be honest, I was a little nervous about it the first time. I didn't know if I had invited Animal House into our place or not, but my fears couldn't have been further from the truth. They were extremely respectful, as well as organized, and it was a really fun shoot. It was refreshing to see that level of intelligence, professionalism and respect out of a college crowd that often gets a bad rap. It stands out to me as something that’s great for our studio, as well as a great resource for them. They've come back each year.”

“The photography business has changed over the years. With the advent of digital photography, it's gotten more accessible. People are doing more things themselves than they used to do. So when more people are doing it, and there’s less work to go around. Overhead is a big factor. During the recession, a lot of photographers who used to have studios were working out of their homes, garages, extra rooms, basements, rental spaces, whatever. I did that too. And that's how I discovered this studio. I'm the third owner. And we really strive to make sure people have a facility and any support when they need it. If there’s anything we can help them with, we're right there.

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North Market Street | Wilmington, DE

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